You may have watched television shows and movies in the theatre and noticed that in every single break the media is advertising some business sectors or its products. Likewise, when you watch online videos in any popular website, you can notice the same. Do you understand why people are choosing video for advertising? This is because it can reach more customers than the other ad forms.
How is video advertising possible
Anyone can advertise their products or business online by using a video ad server. It is a simple software platform that maintains three types of user accounts called advertiser, publisher and admin. The advertiser buys ad space from a publisher website and distributes the ads online. The server will monitor the ad and calculate impression, click and conversion occurred in it. And finally, it will generate periodical statistics for each published advertisement and report it to the users. The admin can manage the network and divide the income for publishers.
The ad server has required targeting features and options to place the advertisement online. It has several ad formats for video creation; the user can choose the desired format and create the ads on the same platform. Each video advertisement generates revenue for the advertiser and publisher by reaching the audience.
Types of ad format available for video advertisement
- Linear or pre roll, mid roll and post roll: It plays the ad in beginning, middle and end of the original video with the duration of 10 to 30 seconds.
- Nonlinear or Overlay: It is a combination of banner and video ads where the ad will be played when a user clicks on the image. It supports text, image and swf file types.
- Companion banner: It also has a banner and video, but the ad will be played in the player and image will be shown beside the player for redirecting the user to advertiser website.
Points to remember before video advertising
- Go easy on the budget.
- Choose a right advertising platform.
- Find the right website for ad publishing.
- Act at the right time.
- Understand your customers.
- Add innovation to your videos.
- Know your competitors.
Analyze the business goals.
- More than sixty percentage of people love watching videos online
- It reaches all kinds of customers.
- It will entertain the audience and educate them on your brand message.
- It can reach the mobile audience.
- Many users do not skip online video ads.
Online video advertising is the right choice to choose but be sure on your advertising platform and create the best advertisement to reach your customers. Many business sectors had improved their sales in video ad likewise many lost it due to poor reachability. So know your customer requirement before publishing every advertisement.
Source by Ashraf Hameeda T
United Kingdom